Business Plan - 1563 Words

Tsing Yi Hotel Business Plan Business plan outline: 1.0 Executive Summary Objectives Keys to Success Mission 2.0 Company Summary Company Ownership Start-up summary 3.0 Services 4.0 Market Analysis Summary SWOT: Strength, Weakness, Opportunities, Threats Market Segmentation Service Business Analysis 5.0 Strategy and Implementation Summary Competitive Edge Marketing Strategy Sales Strategy Sales Forecast 6.0 Web Plan Summary Website Marketing Strategy Development Requirements 7.0 Management Summary Personnel Plan Management Information Systems Key Management 8.0 Financial Plan Break-even Analysis Projected Profit and Loss Projected Cash Flow Projected Balance Sheet†¦show more content†¦Ã¢â‚¬ ¢Through incentives and increased exposure on the Internet 1.2 Keys to Success The primary keys to success for the Tsing Yi Bridge Motel will be based on the following factors: †¢Provide a facility that is first class with attention to detail. †¢Give each guest a sense that he or she is our top priority. †¢Provide quality meals. †¢Retain our guests to ensure repeat bookings and referrals. 1.3 Mission The mission of Tsing Yi Bridge Motel is to become the best choice in Tsing Yi for temporary lodging by expanding our exposure The motel guests will have every need met, to ensure his/her comfort. For special occasions, catered meals, chilled wine, etc. can be provided for an additional fee. During the weekends, guests will return to the motel in the evening and find a fine restaurant to dine at before turning in. As owners we intend to see that attention to detail and service and good food will be followed by a staff dedicated to each guest. Company Summary The Tsing Yi bridge theme motel is located in a Tsing Yi Hong Wan Road, Tsing Yi, New Territories, and Tsing Yi Town Lot No. 180 2.1 Company Ownership The Tsing Yi Bridge Motel By Hutchison Whampoa Limited and Cheung Kong (Holdings) Co., Ltd. joint venture owned by Hutchison Whampoa Properties Group operates. Hutchison Whampoa and Cheung Kong (Holdings) Limited is Li Ka-shing family member. Start-up summary The positioning of the hotel and land choice is very important, they needShow MoreRelatedBusiness Plan For A Business Essay1708 Words   |  7 Pagesbrand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan. What to Include in Your Business Plan Your businessRead MoreBusiness Plan For A New Venture1355 Words   |  6 PagesA business plan can be used for beginning a new business, to create a more profitable business or for consideration of new services and ideas. 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